Protein continues to gain in popularity. The global protein supplements market size was valued at USD 20.47 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.5% from 2021 to 2030. The market is gaining momentum owing to the increasing number of health-conscious consumers and fitness centers around the globe. The increasing popularity of protein supplements among the millennials, coupled with their interest in building health through a balanced diet, is expected to create additional demand for protein supplements. Whey protein has always been the dominant protein choice among consumers, but over the past several years there has been a shift toward lactose free alternatives. Some people have opted to use plant based proteins, however plant based proteins have typically lower biological value and are not as effective. Especially, for athletes.
Beef protein has gained a tremendous amount of popularity as an animal- based lactose free alternative to whey. Beef protein isolate offers high levels of amino acids without any of the lactose found in whey and other dairy proteins. The beef protein category market is growing at a incredibly fast pace in the US and globally far out pacing the rest of the protein category.
So why is beef protein becoming the protein of choice over whey protein?
There have been a number of studies performed on the effects of beef protein vs whey protein. One study in 2015 had 30 experienced male and female weight lifters supplement with beef and whey proteins post workout combined with carbohydrates for 8 weeks. The group that utilized beef protein daily saw an increase of 5.7% lean muscle mass increase, while the whey protein group saw a 4.7% increase. Fat mass saw a greater reduction in the beef protein group as well, with a final result of 10.8% reduction vs 8.3% from the whey protein group.
In another study, the micronutrient content of beef protein truly shined when it comes to performance. Over a 10 week period, 24 triathlon athletes put beef protein and whey protein face to face to determine which would have the greater impact on performance. The beef protein group saw superior changes in body composition, as well as improved iron levels in the athletes body throughout the rigorous 10 week training period. The beef protein group was able to combat some vitamin and mineral deficiencies and preserve lean muscle mass more efficiently.
Some athletes will rule whey protein out of the picture from the start who follow certain eating practices or have dietary restrictions. Those who follow a Paleo diet will find beef protein to be the perfect fit for their needs. Those with sensitivity to lactose will find that beef protein is the ideal source for fast digesting protein with no stomach discomfort.
MuscleMeds Carnivor leads the industry as the number one beef protein in the world, sold in over 60 countries! Carnivor contains no gluten, is stripped of all fat and cholesterol, and is lactose free. Each serving packs in 23g of pure hydrolyzed beef isolate protein. The hydrolyzation process “pre-digests” the protein in order to make it as easy as possible for your body to break it down and utilize it, allowing for rapid digestion similar to whey protein. Compared to whole food, Carnivor contains 350% the amino acid content of steak and none of the fat or cholesterol. Compared to whey protein or whole food Carnivor is your superior choice for maximum muscle building, digestibility, and of course flavor. Carnivor is offered in 7 delicious flavors all around the globe.