Carnivor Beef Protein Isolate has revolutionized the protein industry! This clinically tested, lactose free alternative to whey protein has become the protein of choice for millions of athletes and fitness enthusiast worldwide. In clinical studies, Carnivor Beef Protein Isolate has been shown to outperform whey protein for gains in muscle and strength, plus it contains higher concentrations of amino acids. Carnivor provides you with 23g of 99% beef protein isolate and contains no fat or cholesterol, allowing you to get the benefits of beef protein in a delicious, fast-digesting and convenient protein shake, pus its lactose-free and sugar free.

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From Max Strength to Max Speed: A Coach's Approach to Power Development

Written by Aaron Wellman, PhD. with over 25 years of experience in football strength and conditioning. Former National Football League (NFL) strength and conditioning coach and current college senior assistant athletic director for Indiana University. Explosive Power Development for Athletes  Power is most easily understood as the speed of movement against a given resistance and is arguably the single best measure of an athlete’s overall performance.  While the ability to move heavy loads, commonly referred to as ‘strength’ is vitally important, the ability to move loads quickly is equally important, particularly for athletes.  To be powerful, both force and velocity components must be developed.  Power is defined as the product of force and velocity: Power = Force x Velocity  Or, another way to think of this is: Power = Strength x Speed  A “Force-Velocity” continuum exists where certain exercises will be more force-dominant, while others will be more velocity-dominant based on the load utilized and their nature of execution. For example, a barbell squat with a heavy load (i.e., >80-90% of 1 RM) would constitute a “force-dominant” exercise, while a squat jump using only the weight of the barbell (45lbs) would fall much further down the continuum towards the “velocity” end. Because power is the product of force multiplied by velocity, improving either of these components may lead to increased power production and thereby the explosiveness of the athlete (3).  Therefore, all points of the force-velocity curve should be trained to maximize the explosiveness of an athlete.       *Image property of PERCH Fit  Absolute / Max Strength  Absolute/Max strength is the maximum amount of force that may be produced in a specific movement. This zone is typically associated with intensities > 90 % of 1RM.  Exercises associated with Max Strength: Squats, Deadlifts, Presses at > 90% 1 RM.  Accelerative-Strength  This training zone lies between max strength and strength-speed and falls into the higher intensity zone of peak power production. Training in the Accelerative-Strength zone typically results in lower absolute forces than the maximal strength zone, but results in higher movement velocities.  Exercises associated with Accelerative-Strength: Olympic Lifts at 80-90% of 1 RM  Strength-Speed   Strength-Speed refers to moving relatively heavy loads as fast as possible. This zone resides toward the strength side of the peak power zone.   Exercises associated with Strength-Speed: Barbell Squats with Band Tension at ~ 50-60% of 1 RM   Speed-Strength  Speed-Strength refers to moving at very high velocities with the maximal load possible. Peak forces are typically lower than strength-speed exercises, due to the increased movement velocity  Exercises associated with Speed-Strength Exercises: Weighted Squat Jumps, Single Leg Box Jumps      Max Speed  Max Speed is simply the maximum movement velocity an athlete is able to produce through a specific movement, and by nature, the lower peak forces are generally associated with these movements.  Exercises associated with Max Speed Exercises: Bodyweight Jumps, Plyometrics, Sprinting.     When designing an athletic training program to increase power, it is important to consider what specific physical qualities need to be developed. Each training zone of the force-velocity curve will result in a specific physiological adaptation and therefore a determination of individual needs is recommended. If an athlete possesses high force/strength capabilities (i.e. has a High 1RM Squat Max), but low velocity/speed (i.e. Low Vertical Jump), then spending time at the maximal velocity and speed-strength zones may be of greater benefit for the athlete.  A program aimed at improving athletic power would be incomplete without at least a brief discussion on the importance of nutrient intake, particularly in the pre- and post-workout window. Net increases in protein synthesis leads to increases in muscle cross-sectional area, resulting in the potential for greater force production.  Growth hormone is a potent anabolic hormone influencing muscle growth. Consuming a protein and carbohydrate supplement 2-hours pre- and immediately post-exercise has been shown to result in a 14-fold increase in growth hormone levels following resistance training sessions (2).  Cortisol, on the other hand, is a catabolic hormone, generally thought to inhibit muscle growth by decreasing protein synthesis, resulting in the break down of muscle protein (1). Elevations in this hormone are often linked to stressors including intense exercise, overtraining, and inadequate recovery resulting from poor nutrient intake, lack of sleep, etc. (4).   The good news for hard-training athletes is protein and carbohydrate supplementation not only dramatically increases the post-exercise growth hormone response, but also decreases cortisol levels over the course of consecutive training days (2).    This is precisely why we recommend athletes consume a high-quality, easily digestible protein and carbohydrate formula like CARNIVOR LEAN MEAL, for those athletes looking to maintain weight and gain lean muscle mass, or CARNIVOR MASS for those needing higher caloric intake for increased weight gain.     References:  Burger ME. Neuromuscular and hormonal adaptations to resistance training: Implications for strength development in female athletes. Streng Cond J 2002; 24 (3): 51-9  Kraemer W, Volek J, Bush J, et al. Hormonal responses to consecutive days of heavy resistance exercise with or without nutritional supplementation. J Appl Physiol 1998; 85 (4): 1544-55).    Stone, M.H., (1993). Literature review: Explosive exercises and training. National Strength and Conditioning Association Journal, 15(3), pp.7-15  Urhausen A, Kindermann W. Diagnosis of overtraining: What tools do we have? Sports Med 2002; 32 (2): 95-102 

If You’ve Never Heard of an Aromatase Inhibitor Pay Attention!

MUSCLEMEDS IS EXCITED TO ANNOUNCE THE RELEASE OF ITS NEW AROMATASE INHIBITOR AROMATEST! It’s no secret, testosterone is the holy grail for muscle building and male performance. That’s why bodybuilders and athletes are constantly seeking ways to increase testosterone. However, if you want to get the best results and build hard dense muscle, you should understand a process known as aromatization. WARNING: Increasing Testosterone Can Also Increase Your Estrogen! What is Aromatization? Aromatization is a process that converts testosterone into estrogen. The reason this process is called aromatization is because the chief enzyme involved in the conversion of testosterone to estrogen is called the aromatase enzyme. A shocking fact is 80% of the estrogen is men is derived from the aromatization of testosterone. Aromatization occurs when the body is attempting to maintain homeostasis (balance) between testosterone and estrogen, this is referred to your testosterone to estrogen (T:E) ratio. So, when you elevate your body’s production of testosterone or increase your testosterone levels naturally with testosterone boosting supplements it can lead to aromatization and increased estrogen. Athletes using androgenic anabolic steroids (AAS) often experience high levels of aromatization and conversion of testosterone to estrogen. This is not the desired effect you want as elevated estrogen can cause undesirable side effects such as increased body fat, water retention, low libido, and enlarged breast tissue, also known as gynecomastia.   So, wouldn’t it be great if you could reduce the aromatization of your testosterone to estrogen and boost your test levels higher? Many pro bodybuilders and athletic trainers are aware of how to avoid this by using aromatase inhibitors during their cycles. They know that to achieve a hard dense muscular physique, they must prevent the aromatization of testosterone to estrogen. Many bodybuilders use pharmaceutical aromatase inhibitors (AIs) to reduce this conversion and alleviate unsightly and problematic issues. But now, there is a natural solution AROMATEST, bodybuilding’s most powerful natural aromatase inhibitor! CUTTNG EDGE RESEARCH: AROMATEST COMBINES NATURE’S MOST POWERFUL AROMATASE INHIBITORS XN AND 8-PN WITH AN ADVAVNCED LIPOPHILIC DELIVERY SYSTEM! The medical research has proven the effectiveness of aromatase inhibitors for reducing the conversion of testosterone to estrogen, which has many positive benefits for men and especially for bodybuilders and athletes. MUSCLEMEDS researchers have spent the past several years working on the development of an efficacious natural aromatase inhibitor. They reviewed thousands of potential compounds and after years of research they have developed, AROMATEST, the powerhouse of natural aromatase inhibitors. AROMATEST is formulated with a proprietary prenylflavonoid extract of Xanthohumol (XN) and 8-prenylnaringenin (8-PN). Research shows these two natural compounds are the most powerful aromatase inhibitors. To further improve the potency and efficacy of these compounds, AROMATEST uses a super-bioavailable lipophilic delivery system making Its effectiveness unparalleled. Research shows it’s advanced delivery system provides superior bioavailability and efficacy, with 20x greater absorption. AROMATEST has also been shown to slow down the metabolism of testosterone keeping testosterone levels elevated for a longer period of time. Who Can Benefit From AROMATEST? AROMATEST can help a wide array of men. 1. Natural athletes looking to enhance testosterone and improve their T:E ratio can take AROMATEST. Also, natural athletes taking testosterone boosting supplements to boost test levels should also consider taking AROMATEST to prevent the conversion to estrogen. 2. Of course, as we have covered AROMATEST can be extremely beneficial for athletes using AAS to reduce the testosterone and other anabolic androgens they are taking from converting to estrogen during cycles. It can also be helpful for PCT (post cycle therapy) to help prevent off cycle crash often seen with the rapid unfavorable shift in T:E after a cycle.  3. AROMATEST can also benefit men over 40. As men age, their testosterone begins to decline and they experience an unfavorable shift in their T: E ratio. Many physicians are using aromatase inhibitors to help increase the production of testosterone, reduce the conversion to estrogen and improve the T:E ratio. AROMATEST offers men a natural alternative.     Now, you can experience for yourself how the top pro bodybuilders are able to build rock hard muscle. The key is to block testosterone’s conversion to estrogen with AROMATEST!   Build Muscle Reduce Body Fat Reduce Water Retention Increase Libido   Shop Now

Anthropometry: Determining Your Muscle Potential

Anthropometry: Determining Your Muscle Potential By: Aaron Wellman, PhD MS Nutrition Science and Applied Sports Science What is Anthropometry? Muscle is always a key focus here at MuscleMeds. One thing we already know is muscle size and structure play a critical role in sports and athletic performance. Most people have no idea what their size and muscle growth potential is. As an athlete wouldn’t it be great to know?   Anthropometry is a term that describes the systematic approach of objectively classifying components of the human body, based upon joint, limb, torso and the whole body dimensions and structural characteristics, utilizing standardized measurement techniques (Kalayci et al., 2016). For many years, it has been postulated that body structure plays a critical role in athletic performance (Malina, 1975) and, to this end, these measures are being used to establish to how, and to what extent, they impact muscle growth potential and physical performance. NFL, NBA, and NHL Improve Performance & Mitigate Risk of Injury A novel study (Martin, AD. (1984) performed several years ago, which involved the complete dissection of cadavers, has provided the framework to accurately measure the masses of an individual’s skeletal mass, muscle mass, and fat mass, in addition to skin and organ mass. This anatomical assessment involves 25 measures, including measures of bone breadths, skinfolds, and limb girths, allowing us to determine, among other variables, the maximal amount of muscle mass that an individual is able to carry. Sports organizations, including the NFL, NBA, and NHL are now utilizing these measures to determine the optimal amount of muscle mass for their athletes, which may improve performance and mitigate the risk of injury. The Impact on Athletes & Fitness Enthusiasts For fitness enthusiasts not participating in organized sport, this quick assessment not only determines the current level of muscle mass and body fat, but also provides reliable information on how much more muscle mass the frame can carry. Armed with this information, training recommendations and nutritional protocols are then prescribed to achieve the specific fitness and/or bodybuilding goals of each individual. This assessment massive implications for athletes and nonathletes alike, who are interested in increasing performance, improving body composition, or achieving high levels of muscularity. Subsequent articles will focus on specific nutrition, supplementation, training strategies to achieve each of these desired goals.